Circularity is a key design principle when developing new products in the businesses. Our key circularity targets are:
- We increase the recovery rate for our waste in our own operations to 95% by the end of 2030.
- Our target is to increase the share of other raw materials than peat in Kekkilä-BVB´s production to 50%, of which 45% is circular raw materials by 2030.
Circularity is a key design principle when developing new products
Regarding circularity of the raw material used in our products, Neova is interested in organic natural materials and by-products from which valuable materials can be isolated and all fractions can be utilised as raw materials for other products, such as growing media, in accordance with the principles of the circular economy.
Progress in targets
In 2024, we continued our determined efforts to promote circular economy across all our business operations. Our goal is to maximize the efficient use of raw materials and extend the lifecycle of our products.
At Kekkilä-BVB, the share of recycled and renewable raw materials in production rose to 27%, and our target is to double this amount by 2027. In total, we used 1.40 million tonnes of renewable and recycled raw materials in our production, marking a significant step toward a closed material loop.
Additionally, our material recycling rate increased to 84%, clearly exceeding our 60% target. This was achieved by optimizing production processes and developing packaging solutions that support recyclability and material efficiency.
Circular economy principles also guided our product development. We continued to innovate bio-based fertilizers and growing media that utilize peatland biomass and other side streams. Through these efforts, we reduce dependence on virgin raw materials and support the sustainable use of natural resources.