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Circularity is a key design principle when developing new products in the businesses. Our key circularity targets:

  • We increase the recycling rate for our waste in our own operations to 90% by the end of 2025.
  • We increase the use of circular raw materials year on year.
  • We have zero waste in our own operations by the end of 2030.

Our target is to progress towards our zero-waste by 2030 goal by increasing material efficiency, utilising recycled materials in our operations, and implementing efficient recycling of our waste streams. We are currently focusing on our main waste streams from our own operations including recycling ash from our pellet and activated carbons operations as fertiliser or landscaping material as well as increasing the use of recycled packaging materials to 50% by 2025. In 2021 the share of recycled packaging materials in Kekkilä-BVB reached 29%, with progress especially in the Dutch retail market. Overall, our recycling rate for all of our operations reached 37%.

Currently our biggest waste fraction in terms of volume is old peat stock pile plastics. Moving forward, we will continue to pilot new ways to reduce the use of plastic in peat and Sphagnum operations as well as packing materials in all our product lines.

Circularity is a key design principle when developing new products

Regarding circularity of the raw material used in our products, Neova is interested in organic natural materials and by-products from which valuable materials can be isolated and all fractions can be utilised as raw materials for other products, such as growing media, in accordance with the principles of the circular economy.

Through our New Businesses division, we develop sustainable Neova Refinery concepts, where all raw materials and side-streams are utilized according to principles of circular economy and high value-added products are produced for international markets. We are interested in organic natural materials and by-products from which valuable materials can be isolated and all fractions can be utilised as raw materials for other products, such as growing media, in accordance with the principles of the circular economy.