Circularity is a key design principle when developing new products in the businesses. Our key circularity targets are:
- We increase the recovery rate for our waste in our own operations to 95% by the end of 2030.
- Our target is to increase the share of other raw materials than peat in Kekkilä-BVB´s production to 50%, of which 45% is circular raw materials by 2030.
Circularity is a key design principle when developing new products
Regarding circularity of the raw material used in our products, Neova is interested in organic natural materials and by-products from which valuable materials can be isolated and all fractions can be utilised as raw materials for other products, such as growing media, in accordance with the principles of the circular economy.
Progress in targets
In 2025, we continued our determined efforts to advance the circular economy across all our businesses. In Kekkilä-BVB’s production, the share of recycled and renewable raw materials increased to 31%. In total, we used 1.70 million tonnes of renewable and recycled raw materials in our production, marking a significant step towards a closed material cycle.
We increased the waste recovery rate in our own operations to 96%.
The circular economy was also reflected in the development of new products. We continued to develop bio-based fertilizers and growing media that utilise peatland biomass and other side streams. In this way, we reduce our dependence on virgin raw materials and support the sustainable use of natural resources.